Brand Styleguide
Voice
We put ourselves in the shoes of our customers. They are bombarded with industry jargon. They don’t know what triggers/macros/Advanced AI means. We avoid sounding smart. We want to be as clear as possible about what we can and can’t do for them. We do occasionally use the industry specific lingo because we are you.
Words that characterize us:
Helpful - because we understand that our customers want to bring value into the world.
Playful - We aren’t “haha” funny, but we are not exactly serious either. We simply want to make our prospects and customers smile while watching our content or working together.
Direct - We understand the world our customers are living in: full of fancy jargon, upsells, and over-promises. We take all that away and value clarity above all. Because our customers come to us to get to work, we avoid cheap plays to emotion.
Givers - We give value into the world and try to make our customers have a positive impact.
Story
Once upon a time there was a customer experience agency.
It has the capacity to make people feel appreciated and cared for.
Some people doubt this because they don’t think needing a customer experience strategy is essential.
But one day our prospects started getting bad reviews and plenty of people abandoning them for the competition
Which means our prospects are now in the need for a customer experience strategy to loyalize their customers.
For their customers didn’t feel appreciated.
And that matters because feeling special and appreciated is human nature. Our prospects bend over backwards to help people with technology. They are now offering memorable experiences and their customers are happy to keep working with them.
Someone gets a kiss.