Brand Styleguide
Voice
We put ourselves in the shoes of our customers. They are bombarded with industry jargon. They don’t know what triggers/macros/Advanced AI means. We avoid sounding smart. We want to be as clear as possible about what we can and can’t do for them. We do occasionally use industry specific lingo because we are like you.
Words that characterize us:
Helpful – We understand that our customers want to create real value in the world. We’re here to support that with useful tools, insights, and a can-do attitude.
Playful – We’re not comedians, but we don’t take ourselves too seriously either. We aim to bring a smile to the people we work with—because work doesn’t have to be dull.
Direct – Our customers live in a world full of jargon, upsells, and over-promises. We cut through that noise. Clarity matters, because our customers come to us to get things done—not to be sold to.
Generous – We believe in giving first. Whether it’s knowledge, value, or support, we aim to help our customers make a positive impact in their work and beyond.
Story
Once upon a time there was a customer experience agency.
It has the capacity to make people feel appreciated and cared for.
Some people doubt this because they don’t think needing a customer experience strategy is essential.
But one day our prospects started getting bad reviews and plenty of people abandoning them for the competition
Which means our prospects are now in the need for a customer experience strategy to loyalize their customers.
For their customers didn’t feel appreciated.
And that matters because feeling special and appreciated is human nature. Our prospects bend over backwards to help people with technology. They are now offering memorable experiences and their customers are happy to keep working with them.
Someone gets a kiss.