Zendesk Reporting & Dashboards | Stop Flying Blind | Roca.Work

You can't manage
what you can't measure.

Your Zendesk has been running for months — maybe years. But can you answer these confidently: What's your real CSAT? Where are SLAs breaking? Which agents are struggling? If the answer is "not really" — your reporting isn't working for you.

400+
Zendesk implementations delivered
2wk
Average delivery time
CSAT
Measurable improvement in scores
100%
Fixed-price projects
Reporting Suite
● Live
1
Executive Dashboard
CSAT, volume, SLA compliance
Live
2
Agent Performance
Productivity, handle time, FCR
Live
3
Custom Metrics
Business-specific KPIs
Building
Certified by Zendesk
Zendesk
Zendesk Technology Advanced Partner
Zendesk Advanced Partner

Bad reporting doesn't
just look bad. It costs you.

Most Zendesk teams are flying blind — not because the data isn't there, but because nobody set up the reports that actually matter. Problems compound silently until a customer complains loudly.

🔢
Numbers nobody trusts

Two reports, two different answers. Nobody knows which one is right so nobody uses either. Decisions get made on gut feel instead of data — and everybody knows it but nobody says anything.

⚠️
SLA breaches you find out about too late

By the time a missed SLA shows up in a report, the damage is done. You need alerts that fire before the breach, not after — and a dashboard that shows at-risk tickets in real time.

📉
CSAT dropping with no explanation

The score went down. But why? Which channel? Which team? Which ticket type? Without proper reporting you're treating the symptom not the cause — and the score keeps dropping.

🙈
Agents performing without feedback

Your agents don't know how they're doing. No personal metrics, no benchmarks, no coaching data. Great agents stagnate and poor performance goes unchecked — all because the reporting was never built.

Built on consistent logic.
Not guesswork.

Good reporting starts with understanding what decisions the data needs to support — then working backwards to build reports that answer those questions reliably.

Phase 1 — Discovery
1
Stakeholder interviews
Understand what decisions each audience needs to make — execs, team leads, and agents all need different views.
2
Current state audit
Review existing reports, identify inconsistencies, and document what's trusted vs. what's ignored and why.
3
Metric definitions
Agree on a single definition for every key metric — CSAT, FCR, AHT, SLA breach — before building anything.
Phase 2 — Build
4
Dashboard architecture
Design the structure, filters, and drill-down logic for each dashboard before writing a single query.
5
Build in Zendesk Explore
Dashboards built natively in Zendesk Explore — no third-party tools, no data leaving the platform.
6
Scheduled reports setup
Automated delivery to stakeholders — weekly summaries, daily digests, and real-time alerts.
Phase 3 — Delivery
7
Validation with your team
Every dashboard reviewed with the people who'll use it — numbers checked against known data before sign-off.
8
Stakeholder walkthrough
Live session with each audience so they know how to read, filter, and interpret their dashboards.
9
Handover documentation
Full guide to every report — what it measures, how it's calculated, and how to build new ones going forward.

Reports and dashboards your
team will actually use.

One fixed-price project. Every dashboard built with consistent logic, validated against real data, and designed for the audience that needs it.

Executive Dashboards
High-level KPIs: CSAT, ticket volume, resolution time, SLA compliance — designed for leadership at a glance.
Team Performance Reports
Agent productivity, handle time, first contact resolution, and quality scores — so team leads can manage effectively.
Queue & Backlog Monitoring
Real-time visibility into where tickets are building up — before the backlog becomes a problem.
SLA Tracking
Breach rates, at-risk tickets, and escalation triggers — so your team acts before SLAs break, not after.
CSAT & Quality Analysis
Trend lines, low-score alerts, and topic clustering — so you know why satisfaction is moving, not just that it is.
Channel Breakdown
Volume and performance split by email, chat, voice, and social — so you can staff and optimise each channel properly.
Custom Metrics
Business-specific KPIs that Zendesk doesn't have out of the box — built to your exact definitions and requirements.
Scheduled Reports
Automated delivery to stakeholders on your schedule — weekly summaries, daily digests, and real-time alerts.

Loved by teams
around the world

★★★★★

"Skyscanner has worked with Dominic and the team at ROCA for a number of years, mainly using their expertise in Zendesk help site customisation. They are always approachable, working efficiently to find solutions to often complex problems. Their professional advice is always spot on, and they truly are experts in their field. I would absolutely recommend ROCA as a reliable and good value business partner."

Jon Thorne
Jon Thorne
Director of User Satisfaction · Skyscanner
★★★★★

"We are very pleased with our entire experience with ROCA. They carefully listened to our goals and developed a course of action tailored specifically to our most urgent needs."

Kathy Elson
Kathy Elson
CEO · SmartMLS
★★★★★

"Within 24 hours, ROCA provided a comprehensive analysis with actionable next steps — process improvements, agent behavioral changes, and focus areas for our contact center. Incredibly fast and thorough."

Sarah Rosenzweig
Sarah Rosenzweig
CX Manager · CoinTracker
★★★★★

"Dominic and his team are professional, technically brilliant, intelligent, and helped us deliver our implementation project on time and within budget. Fees are extremely competitive!"

Rory Vance
Rory Vance
Customer Support Team Lead · EaglePoint
★★★★★

"They didn't just knock it out of the park — they redefined the standard. The team is incredibly competent and reliable, giving us total peace of mind from start to finish. They turned our outdated platform into a stunning, on-brand experience."

Marco Burkart
Marco Burkart
CEO · PopyTrade

The people who'll
actually do the work

No hand-offs to juniors. The people you speak to are the people building your Zendesk.

Dominic Brasoveanu
Dominic Brasoveanu
Founder & CEO

12 years building and optimising Zendesk for companies across 30+ countries. 400+ implementations delivered. Personally involved in every project scoping and quality sign-off.

Gabriel Maftei
Gabriel Maftei
CX Expert

Deep Zendesk configuration specialist. The person in the trenches making sure every trigger, automation, routing rule, and AI flow is exactly right before anything goes live.

Built by people who understand CX.
Not just BI.

Anyone can pull a chart out of Zendesk. The hard part is knowing which metrics matter, how to structure them for different audiences, and how to make sure the numbers are telling the truth.

Certified Zendesk Advanced Partner — deep knowledge of Zendesk Explore and the underlying data model.
400+ Zendesk setups — we know which metrics genuinely move performance and which are just noise.
Fixed-price projects — scope agreed upfront, no surprise invoices when requirements grow.
Built natively in Zendesk Explore — no third-party BI tools, no data leaving your platform, no extra licences.
Post-delivery support included — we're accountable if something looks wrong after handover.
One dedicated project lead — one person who understands your business and your data, start to finish.

Ready to see what's really going on?

Book a free 30-minute call. We'll review your current reporting setup and tell you exactly what's missing — no commitment, no pressure.

Get Your Reporting Quote →
🛡️

Certified Zendesk Advanced Partner. Official partner — you get Zendesk vendor support plus ours.

DB
Dominic Brasoveanu
Founder & CEO · Roca.Work

You're in safe hands.
Here's our promise.

🛡️
12 years of expertise

With 12 years of experience, we make sure you get exactly what you need — can't have you complaining to Zendesk about us 😅

2-week risk-free trial

Try us for two weeks. If you don't see the value, you walk away and pay nothing. No questions asked.

📅
One month minimum

Sign up for just one month. Cancel anytime, or switch to a smaller (or the same) plan later if you prefer.

💳
Pay after delivery

You only pay once the work is done and you're happy with it. No upfront payments, no nasty surprises.

Let's build your reporting suite

Fixed-price. Certified. Built natively in Zendesk. Tell us about your setup and we'll come back with a quote within one business day.

Dominic Brasoveanu
Dominic Brasoveanu
Founder & CEO
Gabriel Maftei
Gabriel Maftei
CX Expert